Influencer culture has reshaped modern marketing, especially in the beauty and skincare industry, where trust and personal recommendations drive purchasing decisions. With the global influencer marketing industry set to reach $24 billion by 2024, brands must navigate this space strategically—balancing promotion with authenticity to build lasting
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Influencer culture has reshaped modern marketing, especially in the beauty and skincare industry, where trust and personal recommendations drive purchasing decisions. With the global influencer marketing industry set to reach $24 billion by 2024, brands must navigate this space strategically—balancing promotion with authenticity to build lasting
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